North Thompson / Columbia Icefields Parkway Loop - river rafting

North Thompson Getaway

Get Away to the North Thompson Valley where wilderness is just a step away. You’ll find outdoor adventure here from mild to wild that you can have on your own, or on a tour. Bring […]

Wine & Culinary Country - Naramata

Unique Ways to Wine

There are many ways and hundreds of places to enjoy wine on, around and beyond Route 97. This is a great circle wine tour that will take you from the Okanagan to the Thompson and […]

Lower North Thompson

Fish and Chip

Spend your time outdoors angling for the catch of the day or learning how to sink that perfect chip shot. This is outdoor recreation at its finest. Breathe in the fresh air, close your eyes, […]

Route 97 lake view

Get Excited About Air Time!

There’s nothing like being up in the air and seeing the sights from a bird’s eye view. There are plenty of ways to do that along and around Route 97. We’ll take you from south […]

Winter Predator Ridge

Winter Road Trip Safety

Imagine your winter road trip as you cruise along a stretch of highway feeling like you’re driving through a black and white photo. The peaceful silence of snow covered surroundings engulfs you like a warm […]

Adams River, BC

Salute to the Sockeye

Imagine looking down at a wide expansive river and rather than seeing a typical transparent surface, you see a writhing field of red. This spectacular scene is all yours to experience when you attend the […]

SilverStar Village

Play Your Way at SilverStar Mo...

Thick in the winter season and considering a new winter activity? Luckily, there are so many throughout Route 97 and mountain resorts are a great place to find them. Nestled in the heart of the […]

Ski and Stay Header

Winter in the South Okanagan: ...

Looking for a winter getaway this season? The South Okanagan region is most often thought of as a summer wine-touring heaven – but there’s a deeper story. Ski beautiful interior conditions at Baldy Mountain Resort […]

Sparkling Hill Resort

Unique Experiences: Cryo Cold ...

We’re always looking for unique experiences to showcase throughout the Route 97 region and the Cryo Cold Chamber at Sparkling Hill Resort definitely fits the bill. Sparkling Hill Resort is located near Vernon in the […]

SilverStar - Paradise Hut

Experiences to Gift this Seaso...

With the holiday season upon us, finding the perfect gift for loved ones can be a challenge. In a material world, giving the gift of an experience can be a great way of creating a […]